THRESHOLD 50:50 CAMPAIGN

Title: Threshold Sports Ultra 50:50 – Breaking Barriers in Ultra Running

Description:
The Ultra 50:50 campaign by Threshold Sports is redefining endurance events, striving for a 50:50 gender split and creating an inclusive, empowering space for women in ultra-running.

This documentary captures the inspiring journeys of participants pushing their limits and breaking barriers in the sport. Alongside the full 25-minute film, we produced 30 Instagram reels to amplify their stories and the campaign’s impact.

Directed & DP’d by: Luke Dell
Colourist: Luke Dell
Editor: Tom White
2nd Camera Operator: Cal Clowes